The Most Powerful Strategies to Build a Successful Internet Business
The Internet has revolutionized the marketing business. Average people like you and I are able to put together a marketable company with NO college degree or special training. You don't need a master's degree to do this, but there are some strategies to consider if you seek success.
1. Do some research and find a product or service that is not only marketable but unique. Think of what you are good at or something you know about. Look for groups or forums that might need that product/service. This is called identifying your niche and is probably the one thing you need to do first when building your Internet business.
2. Once you identify your niche, you have two options. You could do the affiliate marketing business model and sell other people's readymade products/services for a commission. The commissions can be as much as 75% in some cases. The other option is to develop your own original product/service and keep all the money you make. This business model is much more lucrative for obvious reasons.
3. Now your Internet business will need leads. Leads are people you can sell to. This kind of falls in with the niche searching mentioned above, but you need to keep bringing in more prospects regularly. The reason is that as you funnel your customers through your Internet business model, they will eventually work their way out of your system. So you need new leads all the time and this leads to the next point.
4. Continue to develop other products/services and as your customers work their way through one item, keep marketing the other items you have. This is called cross marketing and is a powerful method for your internet business.
5. As you begin with each new prospect, you need to be a real person as opposed to an anonymous entity behind the computer screen. Build a relationship with your customers and build trust. Once they know you and have successfully purchased from you, they will do two very important things.
First, they will come back to you when they have a need for something. If you have that available, they will buy from you because they trust you. Second, they will tell their friends about you and send them to your web site. This is a referral and is the backbone of your business model.
6. Last, but certainly not least, offer excellent customer service. Be available to your customers and be ready to solve any problems to their liking. Good customer service should include a support email address, a telephone number and a response of less than 24 hours. Problems will undoubtedly crop up and you need to resolve those quickly.
These are the basic elements of a successful Internet business and comprise the ideal business model. This can be run by one person most times, however if you need to hire people to work for you, be sure they are motivated and high energy people.
How To Come Up With Your Business Marketing Plan
So you're one of thousands who have become enthralled by all the internet advertising hype that keeps encouraging you sign up for this business, sign up for that business, etc. and etc.; and maybe you have signed up, but - NOW WHAT? With some previous business experience you may be making some progress, but it could be a lot faster and more rewarding; but with no previous business training you could be floundering and ready to give up, and are desperately looking for an Internet Marketing Business Plan that can get you up and running, actually building a profitable business.
Obviously there are many very successful Internet marketers out there, and some are even willing to show you what they did; for a price! And that's fair enough, so you order a course, only to find out that this person was a super-duper salesperson and tries to teach you to be one - which according to statistics is highly unlikely.
People who are "natural salespeople" make up a VERY small portion of the population, probably less than one percent! So, back to square one; but you're not ready to give up yet; there must be someone out there who has been down this road and that has an Internet marketing business plan that will work for me.
Take heart, there is such a person, (not me!), but he's a friend and mentor. Some fourteen years ago he joined a national multi-level marketing business, failed, joined another, failed again; but he wouldn't admit defeat, so joined another company, was moderately successful, eventually, after 3-4 years was making a good living.
About 8 years ago he became interested in internet marketing; after many ups and downs finally mastered it, and today is in the top echelon of internet marketers. The amazing thing about him is that he, along with some business buddies, has formed an organization to teach anyone willing to learn how to apply the Internet marketing business plan, and there is no charge for joining.
The training is done, mostly by himself, on regular webinars, four to five times a week. The listeners and watchers are instructed exactly what to do and HOW TO DO IT. In addition there is a Facebook group where problems and questions are solved by other members; whoever has had the same problem or question is happy to help. The Internet Marketing business plan is a science, it can be learned by anyone willing to apply him or herself to it.
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